The Entrepreneur’s Competitive Advantage: How Failure Builds Better Founders
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Join The Edge Working Breakfast on Wednesday, September 30th, at 10:00 am in The Black Box, with our guest speaker Sophie Dooley.
What if failure is not the end of an entrepreneurial journey, but part of what helps build a better founder?
Entrepreneurship is often told as a success story: a strong idea, a breakthrough moment, investment secured and a business on the rise. Yet behind many of those stories are difficult decisions, missed opportunities, unexpected challenges and ventures that did not go as planned.
For founders, failure can be deeply personal. It can affect confidence, identity and the willingness to take the next step. But while failure alone does not automatically make someone a stronger entrepreneur, the ability to learn from it can.
Join us for a working breakfast with Sophie Dooley, who will explore how founders can better understand, process and learn from setbacks.
Grounded in evidence-based research, Sophie’s talk will examine:
How entrepreneurial capability develops through uncertainty
The connection between founder identity and failure
What healthy failure can look like in practice
How neuroscience can help us understand our responses to setbacks
Ways to turn difficult experiences into learning, resilience and future growth
This is a conversation for entrepreneurs, business leaders and anyone supporting founders who wants to move beyond the simple idea of “fail fast” and ask a more useful question:
How can we learn well when things go wrong?
Come along, connect with fellow entrepreneurs and rethink failure as a possible source of development—not merely an outcome.
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